Privacy Policy

1. Introduction & Overview

Welcome to Hammer House ("we," "us," or "our"). Hammer House operates an online quote comparison and contractor matching network connecting Florida property owners with verified, DBPR-licensed roofing contractors (CCC License holders).

We are committed to safeguarding your privacy and ensuring transparency regarding how your data is collected, utilized, stored, and protected. This Privacy Policy applies to our website, mobile funnels, and associated matching services.

2. Information We Collect

When you submit a quote request or interact with our web platform, we may collect the following information:

• Contact Information: Full name, telephone/cell number, and email address.
• Property & Project Details: Florida property street address, city, state, zip code, homeownership status, roof service type (replacement vs. repair), and estimated roof age.
• Technical & Usage Data: IP address, browser type, device specifications, operating system, referrer URL, timestamps, and interaction logs.
• Marketing & Advertising Identifiers: Cookies, web beacons, Google Analytics client IDs, Google Click ID (GCLID), and Meta Pixel click IDs (FBCLID) to measure advertising campaign effectiveness and prevent click fraud.

3. How We Use Your Information

We process your information for legitimate business purposes, including:

• Matching your roofing inquiry with up to three or four qualified, DBPR-licensed Florida roofing contractors in your local jurisdiction.
• Facilitating scheduled appointments, roof measurement inspections, and price guarantee delivery.
• Verifying property roof geometry via public satellite pitch records and storm zone codes.
• Communicating appointment confirmations, quote updates, and customer support messages via email, SMS, or telephone.
• Auditing lead quality, preventing automated spam submissions, and enforcing network terms.

5. Third-Party Analytics & Advertising Disclosures (Google & Meta)

We utilize third-party tracking technologies including Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel (Facebook Ads). These tools deploy first-party and third-party cookies to record user sessions, analyze conversion events, and deliver tailored advertising.

Opting Out of Targeted Advertising: You can manage cookie preferences or opt out of interest-based advertising via the following consumer choice portals:

• Google Ad Settings
• Meta (Facebook) Ad Preferences
• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out

6. How Information Is Shared (We Do Not Sell Personal Lists)

We do not sell, rent, or trade your personally identifiable information to unauthorized data brokers or bulk marketing lists. Your project details are shared strictly with:

• Matched Roofing Contractors: Up to 4 vetted Florida licensed roofing professionals serving your specific county to deliver your requested estimates.
• Technology Service Providers: Trusted infrastructure providers (such as CRM routing engines, secure database hosting on Railway/PostgreSQL, and transactional notification gateways like Brevo) under strict data protection agreements.
• Legal & Compliance Authorities: When required by court order, subpoena, or to protect property and public safety.

7. Data Security & Encryption

We implement industry-standard administrative, physical, and technical safeguards—including TLS/SSL 256-bit encryption in transit, strict database access controls, rate limiting, and automated security scans—to protect your personal information against unauthorized access, loss, or alteration.

8. Your Privacy Rights & Contact Information

Depending on your location, you may have the right to request access to, correction of, or deletion of your personal data. To exercise any of these rights or ask questions regarding this policy, please contact our Data Protection Officer: